Your business isn’t like everyone else's so it shouldn’t sound like them either
The main thing you can expect from me is clear, creative, compelling copy with personality.
Most people know their website and marketing materials need
to be clear, but they fear all that simplicity will make them sound boring. And honestly without a copywriter who specializes in writing for connection… it could. (And you could miss out
on sales.)
Yes, your message needs to be clear.
But you don’t have to clarify the personality out of your copy.
Personality, tone, and voice are part of a clear message. It’s what makes your client feel like you’re an actual person. If your copy lacks personality, it lacks clarity too.
Okay, but does
copy with personality always have to mean sassy and smart assy?”
Hail no.
I don’t write copy in MY personality.
I write it in YOUR BRAND’S personality.
Check out the difference in the following headers and subheads I wrote for a fictional company called BMSU (Beds Mattresses Sheets are Us)
The core messaging is the same:
Problem - You don’t sleep well.
Solution - Our products can help.
Success - Everything is better when you’re well rested.
...but with the personality sprinkled in, the copy shines.
Personality type:
sweet, nurturing, warm
Sleep tight
every night.
The coziest beds, mattresses, and sheets for your family’s sweetest dreams.
Personality type:
sharp, non-conforming, confident
If you’re not comfortable,
you don’t sleep.
Seriously comfortable beds, mattresses and sheets built for good sleeps and better awakes.
Personality type:
cheeky, risky, unapologetic
There are two things your bed should help you do better,
Beds, mattresses, and sheets made for whatever happens on them.
and sleep is only one of them.
You see?!?!?! Clarity is not the only thing that helps your business stand out.
Give your marketing clear copy with personality the easiest way there is; hire a five star copywriter to do it.
Looking for
something specific?
Reach out if you didn’t find the thing you’re itching to see.
