Katrina wanted words that were a little more poetic. Her website copy needed to be rich and velvety…to hit you in the feels. So much of her work focuses on imagery and beauty and how they move us. A bunch of stiff, sterile words just wouldn’t make a lick of sense.

…But we still had to be clear and direct. 

Together we worked on defining this delicate Messaging Strategy balance with the StoryBrand 7-Part Framework. It helped us create a clear message her audience could understand, feel, and get excited about. Then phase two was all about choosing just the right words to tell that story on her website. 

I think we crushed it. Great work, Katrina. I'm honored to do this work with you.