Joey James The Label

Messaging Strategy     Website Copy


Messaging Strategy


Website Copy


Let me tell you about a past client I loved working with... loved their business, loved their passion, loved the copy we created. ⁣

Today's crush is Joey James The Label. Founder Shari Shula approached me before the launch of her luxury handbag line. At the time, she was neck-deep in all the tasks it takes to get a product made and turned into a profitable business, (it's no joke!) including a website. ⁣

She had a very specific story to tell, but was overwhelmed by the thought of tackling it herself. I was thrilled to help. Shari's probably the sweetest person I've ever met, and it was such a pleasure to watch her dream become reality. I wish her and the team at JJ The Label all the success in the world. I believe you are going places. Sometimes you just need a reminder...and a bag that can keep up.

Side note; Shari sent me a bunch of her beautiful bags to see and feel while I was writing the descriptions for them, and OMGGGGGGG, they are nice, gurl!!! (Like I thought about spending all the money I was making for that job on her bags. Not kidding.) ⁣

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“YOU’RE A BRILLIANT WRITER”

"Thank you for helping me so much! Overwhelmed is the perfect word! You’re a brilliant writer! So talented! So sweet! I’m beyond grateful for you and your incredible work!!!” 

- SHERY SHULA