Introducing a new concept with your copy is no day at the beach. (See what I did there?)  It’s one thing to persuade your audience to try something that’s already familiar to them. It’s quite another to educate them about something they’ve never even heard of, then suggest it might be the answer to all their problems. That’s why the folks at InSand reachout to me. 


They knew they needed to introduce, educate, inspire, and invite - all on one homepage. Not only that, the tone and voice needed to have the perfect balance between profesh and fun. It had to be realistic and aspirational. It had to be playful and results driven. It had to be the mind, body, and spirit kind of copy. I think we nailed it.

Thanks InSand!